The mention of cider evokes various images. Industrial grot, laced with additives, necked by teenagers. Horse-piss scrumpy, twigs floating in it, stripping enamel from your teeth.
So here's a positive image - artisanal producers of quality cider and perry. I love how producers such as West County in the US take pride in being artisans; "an enterprise small enough so that the farmer or craftsman is the guiding and working force behind what is grown and made". I love the passion for quality and standards shown by the likes of Tom Oliver, the force behind the Guild Of Craft Cider and Perry Producer's Charter.
I love good cider and perry. I love a product that's made with care and passion, that's taken time to mature, skill to blend. I'm glad that I can't walk into a supermarket and buy stuff from Olivers/Burrow Hill/Whin Hill/Gwatkins. I want to search it out and treasure it, I want it to be made only in small batches, I want it to be positioned as a premium product and I want producers and consumers to take pride in it.
Un-mucked-about-with cider and perry could be the UK's finest contribution to the world's premium quality alcoholic products. The quiet revolution is underway; perhaps it's time to cherish it a little more.
Links to this post
So here's a positive image - artisanal producers of quality cider and perry. I love how producers such as West County in the US take pride in being artisans; "an enterprise small enough so that the farmer or craftsman is the guiding and working force behind what is grown and made". I love the passion for quality and standards shown by the likes of Tom Oliver, the force behind the Guild Of Craft Cider and Perry Producer's Charter.
I love good cider and perry. I love a product that's made with care and passion, that's taken time to mature, skill to blend. I'm glad that I can't walk into a supermarket and buy stuff from Olivers/Burrow Hill/Whin Hill/Gwatkins. I want to search it out and treasure it, I want it to be made only in small batches, I want it to be positioned as a premium product and I want producers and consumers to take pride in it.
Un-mucked-about-with cider and perry could be the UK's finest contribution to the world's premium quality alcoholic products. The quiet revolution is underway; perhaps it's time to cherish it a little more.
Links to this post
