26 Oct 2009

Welcome to myBrewerytap.com


It's not every day that I get offered free beer. Honest. I didn't get any on Tuesday last week, for instance. When the offers do come in, though, I tend to be selective - life's too short to review boring beer. I like to support the innovators, those brewers and retailers whose business model doesn't start and finish with dodgy bottles flogged at farmer's markets.

And myBrewerytap.com certainly seem to have come up with a great scheme. They're working with several dozen microbrewers across England and Wales to open up access to the kind of beers you won't find on supermarket shelves. You're buying from the brewers themselves - myBrewerytap.com process the payment, organise delivery and take a commission. It means that smaller brewers don't have to suffer the hassle of running an on-line store, whilst the beer-buying public get the chance to buy from a range of bottles that would put many independent off-licenses to shame.


One particular innovation of theirs really appeals - the 52 Week Beer Club. It does exactly what is says on the tin, delivering you a case of thirteen different beers every three months. The first case gathers together bottles from the likes of Fulstow, Saffron, Brentwood and Quantock - beers not often seen outside their home counties. But there's more than that - a bottle opener and pint glass are in the box too, along with genuinely useful tasting notes and brewery profiles.

myBrewerytap.com have been generous enough to enrol me into the 52 Week Beer Club for free. This means I have no excuse not to publish Bottled Up, my bottled beer review, on a weekly basis. Starting in about ten minutes time....

1 comments:

Leigh said...

Strange, I was looking at the guys only this morning...will read with interest, fella.

28 October 2009 09:48  

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